The world's number one Irish whiskey is inviting LA Galaxy fans to raise a glass and unite in their shared love of soccer.
On the heels of Jameson Irish Whiskey announcing a multi-year North American deal with Major League Soccer – MLS, Jameson and the LA Galaxy announced a local partnership, making Jameson the Official Irish Whiskey Sponsor of the reigning 2024 MLS Cup champion team.
“Soccer is more than just a game—it’s a culture, a passion, and a way for fans to come together and celebrate the moments that matter,” said Johan Radojewski, vice president of marketing, Pernod Ricard North America. “Jameson has always been about creating connections and partnering with the LA Galaxy allows us to be right where our fans already are—celebrating the sport they love. We’re excited to raise a glass with the LA Galaxy community and be part of the incredible energy that soccer brings to Los Angeles.”
With this new partnership, Jameson will connect with passionate soccer fans in Los Angeles and invite them to experience the spirit of Jameson as it sets out to level-up the experience for soccer fans around the country. There is nothing more important to Jameson than sharing a smooth glass of whiskey with friends who feel like family.
“The LA Galaxy has always been about bringing people together through the passion and energy of soccer, and Jameson shares that same commitment to community and camaraderie,” said LA Galaxy President and Chief Operating Officer Tom Braun. “As we celebrate our 2024 MLS Cup championship and embark on a new season, we’re thrilled to welcome Jameson to our LA Galaxy family. We look forward to raising a glass with our fans and creating unforgettable moments both on and off the pitch.”
Additionally, as part of the collaboration, Jameson has put together a new branded bar for LA Galaxy fans. Located on the East Stadium Concourse at Dignity Health Sports Park, the new Jameson-branded bar will serve as a dedicated space for fans to come together over a drink and celebrate their shared love of the game all season long. The 43-foot-wide space will feature bold Jameson-forward branding with soccer-specific design elements, reinforcing the whiskey brand’s growing connection to the sport.
"Bringing Jameson into the fold as an official LA Galaxy partner is a perfect match for our fanbase," said Rashid Dadashi, Senior Director, AEG Global Partnerships. "The debut of the Jameson-branded bar at Dignity Health Sports Park will provide an exciting new gathering space for fans to unite, share a drink, and elevate their matchday experience. This collaboration is another example of how we’re continuously evolving the stadium experience to create unforgettable moments for our fans.”
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