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UMAMI BURGER
UNVEILS THREE NEW ‘IMPOSSIBLE’ BURGERS

Proving that it’s not impossible to serve up a delicious meatless burger, Umami Burger has expanded its partnership with Impossible Foods by introducing three new additions of its famed ‘Impossible Burger’ lineup.

The launch of three exclusive Impossible Burgers follows a year of tremendous success for the Umami and Impossible Foods partnership – including the buzzed-about limited release of Jaden’s Impossible Trio in partnership with Jaden Smith, as well as the title of Umami’s #3 most purchased burger of the year.

“Since our initial launch, we have seen a tremendous response from our fan-base as well as first time guests who have come in specifically to try the Impossible Burger, and it inspired us to expand our innovative partnership with Impossible Foods even further,” said Sam Nazarian, Founder and CEO of sbe. “The double-digit growth and success we’ve seen together proves there is a desire for delicious, environmentally-conscious, plant-based options and we’re excited to help lead the movement.”

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The Impossibly VBQ, an Impossible meat patty on a vegan bun, complimented with an espresso rub, smoky sweet BBQ sauce, coleslaw and thinly sliced jalapeño, topped with grilled onions, and the Impossibly Trufflemaker, an Impossible meat patty on a vegan bun, covered with a truffle fondue, truffle aioli, port wine and truffle glaze topped with curly lettuce and fresh tomato are both 100% plant-based from bun to bun.

The third new Impossible burger is the Impossible Classic—an Impossible meat patty on a vegan bun featuring Umami house sauce and American cheese topped with curly lettuce, onion, and tomato.

These items join Umami' original Impossible Burger, making Umami Burger the first and only restaurant to offer four unique Impossible burgers.

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“The team at Umami Burger has cracked the code on bringing out the best of the Impossible Burger, not only in terms of deliciousness, but also as a driver of business and innovation,” said David Lee, Chief Operating Officer at Impossible Foods. “We anticipate that these new Umami burgers will bring a whole new swath of meat-lovers to the table, and we are thrilled to be growing this partnership.”

“We are keen to introduce these new Impossible options as well as our first-ever vegan bun nationwide” said Chef Martin Heireling, Chief Culinary Officer at SBE. “We listened to what our diners were telling us and delivered this crave-able collection for meatlovers and plant-lovers in response.”

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I know people who scoff at meatless burgers but I’ve been a fan for quite some time and these are a great alternative for anyone looking for a non-meat option. I say give the Impossible Trufflemaker a try and I think you’ll be won over too.

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