CITY OF WEST HOLLYWOOD
LAUNCHES FREE ‘PICK UP’ TROLLEY
Leave it to the City of West Hollywood to ramp up its game by launching its six-month pilot project known as The PickUp—a free late night weekend trolley service (with party music courtesy of DJ Derek Monteiro) that will provide transportation for revelers up and down Santa Monica Boulevard from Robertson to Fairfax on Friday and Saturday nights from 8pm to 3am.
The PickUp Line is a four-mile long loop with 20 stops (10 east bound and 10 west bound) every two to three blocks—offering passengers a ride every 15 minutes. The goal of The PickUp is to provide an alternative for partiers not to drive, especially drink and drive, and bring an energetic and playful transit option to one of West Hollywood's busiest nighttime districts. There are even plans for the trolley to feature an onboard photo booth so riders can upload photos directly to social media sites like Instagram, Facebook and Twitter.
And if a free ride alone isn’t good enough, riders of The PickUp can also enjoy cool perks that will make the switch from car to trolley worthwhile, such as VIP entry to The Abbey (no more waiting in line to get into the world's most notorious gay bar); plus 2-for-1 breakfast before noon at The Abbey; Micky’s is offering no cover and priority admission; and Hugo’s is offering one free appetizer with entrée for PickUp patrons. Riders getting off at Fubar get one $1 drink, while a stop at Here Lounge gets PickUp riders half off their first drink. New perks will be added throughout the pilot program and will be announced weekly.
A comfortable and fun ride loaded with great party beats, riding on The Pickup helps keep the party mood going while giving you a short break to rest in between stops on a weekend night out on the town.
In 2011, West Hollywood was named "Most Walkable" city in California so you would think most locals walk wherever they go on weekend nights, but a free ride is always nice, and this is a good option for anyone coming to WeHo looking to pub crawl. The PickUp is a city-funded program meant to encourage residents and visitors to leave their cars at home or park once and enjoy the nightlife on Santa Monica Boulevard.