MONKEY SHOULDER DEBUTS
“THE MONKEY MIXER”
Monkey Shoulder, the blended malt Scotch whisky, has brought fun back to serious cocktails in a big way, with the introduction of its oversized Monkey Mixer. Drawing cheeky inspiration from a cement truck’s design, the traditional cocktail shaker has been upgraded and transformed into the ultimate cocktail machine.
The Monkey Mixer, which can hold up to 2,400 gallons of liquid, resembles a cement truck, complete with rotating drum, or in this case, cocktail shaker, and will visit select cities in the USA beginning with its debut at Arizona Cocktail Week.
Monkey Shoulder has received numerous accolades including designation as Drinks International’s Top Trending Scotch Whisky Brand of 2017, its fourth consecutive win in the category, and receiving the World Spirits Competition 2016 Double Gold honor. Since its launch, Monkey Shoulder has sought to challenge perceptions about Scotch whisky and redefine expectations for cocktails, with a focus on being a resource and inspiration for the bartending community. Monkey Shoulder has developed fantastic, cheeky tools such as the iSpoon and Konga Shaker that impart a sense of fun and spectacle, while celebrating the craftsmanship required in building a quality cocktail. The Monkey Mixer is the next step, and a large one at that, in this mission.
“Many consider whisky sacred and precious,” says Seb Derbomez, U.S. Monkey Shoulder Ambassador. “Many take their cocktails very seriously. We respect that, but believe people should play with their whisky, and enjoy the experience. Monkey Shoulder is an award-winning whisky that is made for mixing, and we are dedicated to sharing the joy and wonder of what a whisky cocktail experience can be with people across the country. The Monkey Mixer is a great vehicle to share this message in a big and unmistakable way.”
Fun facts about The Monkey Mixer:
- The capacity for the “Mixer” is the equivalent of 123,000 bottles of Monkey Shoulder
- The Mixer is over 27 feet long, 13 feet tall and 8 feet wide
- The mixer is powered by a 5000 watt Cummins Onan diesel commercial generator
- The sound system packs over 2000 watts of power and includes:
- 2 x 500 watt JL audio amplifiers
- 1 x 1000 watt JL audio amplifier
- 4 x 7.77” JL audio midrange speakers
- 2 x 13” JL audio subwoofers
- 1 x 18” Dayton audio subwoofer
“I can’t wait to share Monkey Shoulder, The Monkey Mixer, and this experience with mixologists and cocktail enthusiasts as we travel to some of the country’s top spirits events this year,” added Derbomez. “Of course, we take safety and responsibility very seriously, so driving time and cocktail time will always be separate – as they always should be. We encourage all to imbibe responsibly always, and never drink and drive.”